Wednesday, December 31, 2008

the "o" fficial cola of hopeychangey?

via it copyright infringement? marketing savvy? or just coincidence?

well, my money is on the marketing; but who's really copying who? the boys at pepsi are no doubt trying to hook their wagon to the new superstar...for one thing, there's a big new chicago headquarters and it stands to reason they would try to make the tie-in to the hometown boy. but pepsi's slogans have for decades tried to appeal to the new, young generation. and the old pepsi logo looks eerily similar and could just as well have inspired the hopeychangey "o". well, regardless of who's ripping off's one more reason for me to dislike that syrupy-sweet, flat-tasting imitation coca cola.

because it wouldn't be the first time that pepsi embraced exclusionary elitism to promote their brand. years ago i read the story of the corporate recruiters who come to college campuses to try to attract fresh meat into the company fold. and one of the main selling points of the pepsi people was to disparage coca cola as being old and stupid and slow...because you know, they're (shudder) a southern company based in atlanta. now pepsi on the other hand, they said, is based in hip and cosmopolitan new york...way cooler, way smarter, and so much more with it than those clingy, ignernt, porch-sittin' southern folk.

yeah, it does sound familiar...and looks familiar too. fuck pepsi, and the "o", and the logo they rode in on. i'm gonna go get me a coke.


No comments: